UKTI USA United States

The US market has a number of waste management events and activities across the key areas of interest to UK companies. In the Western US, recycling and waste minimization is a particular area of focus as various municipalities are seeking innovative technologies to address reductions of municipal solid waste into landfills. Opportunities exist for energy from waste, recycling and reprocessing, and to an extent machinery and equipment. 

The US market is an open market suitable for new exporters. UK companies, like any overseas exporter, should have the time and financial resources to commit to the market. This may mean having a physical presence through a local office and staff. Particular cities and states in the US may be more suitable than others areas for export opportunities. A local UKTI officer like myself can explain differences between certain locations across the US market. 


Mike Rosenfeld

Mike Rosenfeld has served as Vice Consul with UK Trade & Investment, the British Government’s international business development department at the British Consulate-General, Los Angeles since 2003. As Senior Advisor for Energy, Environment & Infrastructure, he focuses on the clean technology sector and has significant expertise in renewable energy and environmental technologies. Mike also serves as a member of the UK’s Climate Change Group addressing global warming solutions in the US, the British Government’s Clean Energy Strategy team in the US, and is leading the UK's Low Carbon, Know-How Strategic Initiative across North America, including the US and Canada, as well as the USA Water High Value Opportunities (HVO) Program.

Mr Mike Rosenfeld
Mr Mike Rosenfeld
Vice Consul – Senior Advisor 

UKTI West Midlands United Kingdom

Norman has worked as an ITA for over 2 years supporting local companies who wish to increase their exports. Prior to this he has lived and worked overseas in the Asia/Pacific, Central Asia, Middle East, North Africa and Europe where he has experience and responsibility for sales growth and delivery through the management of distribution networks and direct sales

Mr Norman Rikunenko
Mr Norman Rikunenko
International Trade Adviser  

UKTI West Midlands United Kingdom

Nick has worked as an International Trade Adviser for twelve years and has a strong background in UKTI products and services and delivery of Government funded programmes. Nick’s extensive trade mission experience includes leading visits to Poland, Romania, Hungary, Germany, Mexico, Australia and Hong Kong. He prides himself on building and maintaining excellent working relationships with clients.

Mr Nick Corley
Mr Nick Corley
International Trade Adviser 

UKTI West Midlands United Kingdom

Maggie has worked with UKTI for several years in the West Midlands, and for a short time in the East Midlands, as International Trade Adviser. She helps companies of all sizes to achieve success internationally.

Maggie currently works as part of the Staffordshire team, and her main role is to support medium sized businesses, turning over £25million and above, to develop and increase their overseas market share. She also maintains a portfolio of first time exporters and SMEs. Maggie's industry experience is predominately in chemicals and petro chemicals, engineering, capital goods and logistics.

Maggie Neale
Maggie Neale
International Trade Adviser  

UKTI West Midlands United Kingdom

Heather is an International Trade Adviser based in the Black Country and she has a wealth of experience in a range of industry sectors including food and drink, agriculture, transport and marine sectors. Prior to joining UKTI Heather worked for an agrifood business. She has also worked in the transport industry, providing information and advice, and for a Government organisation promoting business interests.

Heather Crocker
Heather Crocker
International Trade Adviser  

UKTI West Midlands United Kingdom

Giuliana specialises in support for larger companies through UKTI’s Medium Sized Business Programme. An International Trade Adviser for two years, she has ten years of export experience as Director of International Trade working for a Fast Track 100 company and managing partnerships globally.

Giuliana is lead contact for business and professional services, education and energy sectors and High Value Opportunities in the Birmingham team.

Giuliana Pipola
Giuliana Pipola
International Trade Adviser  

UKTI West Midlands United Kingdom

Gerald has a background in technical sales, business management and company director positions. He has a wealth of technical knowledge gained from working within the textiles, advanced composites and plastics industries and latterly the fire and industrial gases sectors have provided a solid foundation to undertake business within a global marketplace.

During 45 years of working in international trade, Gerald managed global agents, distributors and JV arrangements with collaborations in Europe, the Middle East, India, Japan, S. Korea, Asia Pacific and the USA. Gerald’s commercial and technical knowledge has resulted in participation on ISO and UNEP technical committees drafting international standards.  He is also a past chairman and council member of the Plastics & Rubber Institute and a Fellow of Institute Metals, Minerals & Mining (FIMMM).

Mr Gerald Whitworth
Mr Gerald Whitworth
International Trade Adviser  

UKTI West Midlands United Kingdom

Dianne joined the Chamber in November 2012 to work with local businesses, providing assistance on developing sustainable transport projects and schemes. In September 2013, Dianne started a new position within the International Trade Team as an International Trade Adviser, offering advice, support, and delivering UKTI services to businesses across Staffordshire, to enable them to grow through exporting.

Dianne has a background of working within local authorities delivering a range of regeneration and transport projects to local businesses and communities. She also has experience of working in an international environment, having spent 4 years working and living in Budapest.

Dianne Whittingham
Dianne Whittingham
International Trade Adviser  

UKTI West Midlands United Kingdom

Support and Advice offered for UK companies

Our Digital Trade Advisors can guide you through your digital marketing strategy in order to increase your overseas brand visibility and expand your digital footprint. The advisors will help companies to exploit digital marketing to maximise global presence and optimise your ongoing marketing activity to reach new markets more quickly and meet international consumer demand through SEO, website internationalisation, social media, email, analytics and advertising. 


Sarah Lumley-Holmes
With over 10 years’ experience Sarah has a breadth of knowledge in all aspects of digital marketing. She has extensive strategic and practical experience in a range of disciplines including social media, search marketing, advertising, analytics, email marketing and mobile marketing. Having previously worked for ecommerce businesses and large scale organisations across the UK she has a passion for digital marketing. 
Ms Sarah Lumley-Holmes
Ms Sarah Lumley-Holmes
Digital Trade Advisor 

Waste Aid UK United Kingdom

WasteAid UK is an award-winning charity founded by waste management professionals to make an impact on the global waste emergency. Waste management is vital for people’s health, environment and local economy, and yet half the world’s waste isn’t properly managed. WasteAid UK Partners with local organisations in developing countries to improve the health, environment and livelihoods of people without waste services. WasteAid UK Builds the Skills of local people to deliver practical solutions to the waste crisis in their own communities. WasteAid UK Raises Awareness of the benefits of proper waste management and campaigns for greater change.

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Mr. Mike Webster
Mr. Mike Webster
Director