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With a striking vision and great ambitions, Bee’ah were founded in 2007 as an environmental management company headquartered in Sharjah, to catapult the emirate into becoming the Environmental Capital of the Middle East and making Sharjah the first Arab city to reach Zero-Waste to Landfill by diverting 100% of its waste through recycling and conversion.

Since then, Bee’ah has grown from a handful of passionate individuals into a business driven by the passion of over 3,500 people working day and night to make a real change in the region. We work on touching, transforming and enhancing the lives of people living and working within the boundaries of the communities we serve.

We provide sustainable solutions in environmental and resource management including Integrated Waste Management, Public Cleansing, Environmental Consulting, Education & Awareness, Renewable Energy, Facilities Management and Sustainable Development.

Tamer Mohammed El Gouhari joined Bee’ah in July 2014 as Business Development Manager. Responsibilities of the position include building a strategy for expansion in the United Arab Emirates, GCC and Middle East and managing high profile accounts, companies and clients to establish a strong link of business and partnership. Tamer, a project management specialist, combines his knowledge of business development with client relations to lead projects and drive Bee’ah forward into new locations with new business opportunities, all of which play a central role in the current and future success of the company. Central to Tamer’s position at Bee’ah is his ability to integrate waste management research into the expansion plans of the company. By studying the market and developing knowledge and understanding of the clients’ needs through research methods including surveys, analysis and proposals, Mr Gouhari has advanced the reputation and reach of Bee’ah within Sharjah and the United Arab Emirates while growing our client base. His attention to innovation at the business and updating the latest technologies at Bee’ah has allowed Tamer to satisfy the needs of our clients while ensuring the company is leading environmental change in the region. Mr. el Gouhari has an environmental background including experience operating waste management projects and providing environmental consultancy services and has gained professional experience as business development manager and as an environmental projects manager, contract administrator and HSE manager at Abu Dhabi Holding. Throughout his career Tamer Mohammed el Gouhari has completed numerous training courses in waste management, recycling and health, safety and environment in diverse locations including Austria, UAE and Oman. 

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Our Digital Trade Advisors can guide you through your digital marketing strategy in order to increase your overseas brand visibility and expand your digital footprint. The advisors will help companies to exploit digital marketing to maximise global presence and optimise your ongoing marketing activity to reach new markets more quickly and meet international consumer demand through SEO, website internationalisation, social media, email, analytics and advertising. 

Sarah Lumley-Holmes With over 10 years’ experience Sarah has a breadth of knowledge in all aspects of digital marketing. She has extensive strategic and practical experience in a range of disciplines including social media, search marketing, advertising, analytics, email marketing and mobile marketing. Having previously worked for ecommerce businesses and large scale organisations across the UK she has a passion for digital marketing.